Fenty Beauty

Fenty Beauty's social media strategy, designed to increase brand visibility and engagement through SMART objectives, aiming for a 30% growth in followers and a 25% boost in engagement within a year. The social media policy targets young adults with a focus on ethical engagement and inclusivity, leveraging influencers like Rihanna to align with the audience's social habits. Utilize Instagram, Twitter, and YouTube, with campaigns like #FentyFaceChallenge to drive participation and virality. The strategy includes an execution plan with clear roles and a budget, while performance will be measured through a dashboard tracking key metrics such as engagement and conversion rates.