Anagha Sangeetha
International Social Media Abassador
Conestoga College
A Bit About Me
As a seasoned content creator and social media strategist, I bring over five years of experience in engaging audiences and driving brand growth on Instagram. My journey began with a Bachelor of Arts in Journalism, Psychology, and English from Jain University, Bangalore, and has since taken me through roles that have shaped my expertise in digital storytelling and online community building.
At Conestoga College, I've proudly served as an International Social Media Ambassador, where I've crafted campaigns that resonate with international students and showcased the vibrant campus life. My professional narrative also includes a pivotal role at Amazon India, where I managed influencer partnerships and produced compelling video content as an in-house vlogger.
My proficiency with tools like Adobe Creative Suite and my analytical approach to campaign performance have been key to my success. I'm passionate about creating content that not only tells a story but also fosters a connection, and I'm always on the lookout for new trends and technologies to keep my strategies ahead of the curve. Whether it's through crafting press releases or managing paid campaigns, my goal is to contribute to the success of a forward-thinking organization in the ever-evolving realm of digital marketing.
Work Experience
Influencer Manager and In-house Vlogger
Amazon India
June 2021- June 2022
In-House Vlogger and Assistant Director
Amazon India
June 2020- June 2021
International Social Media Ambassador
Conestoga College
February 2023- Present
As the Influencer Manager and In-house Vlogger for Amazon India from June 2021 to June 2022, I spearheaded influencer partnerships and campaigns that significantly boosted brand awareness, engagement, and sales.
My role involved strategically identifying and recruiting influencers across platforms like Instagram, YouTube, and Facebook, ensuring alignment with Amazon's brand values and marketing objectives. I adeptly negotiated contracts and managed campaign budgets, while overseeing the entire campaign lifecycle from inception to execution, including managing timelines, deliverables, and performance metrics such as ROI.
Additionally, I led internal pre-production and post-production teams to ensure seamless content delivery and maintained a robust network of industry contacts to expand Amazon's reach effectively.
As an In-House Vlogger and Assistant Director for Amazon India from June 2020 to June 2021, I was responsible for producing and curating high-quality video content in a studio setting, tailored to enhance Amazon's product visibility across beauty, electronics, and lifestyle sectors.
My role involved the entire creative process from conceptualization, scripting, and storyboarding in collaboration with various brand teams, to operating advanced recording equipment to ensure the footage met professional standards.
I also played a crucial role in the production and post-production phases, including video editing and conducting reshoots as needed. Additionally, I managed the organization of video content libraries and archives, ensuring that all files and data were systematically arranged for easy access and reference.
This position allowed me to significantly develop my technical skills and deepen my understanding of content creation in a commercial context.
As the International Social Media Ambassador for Conestoga College since February 2023, I have been instrumental in promoting the college's brand and programs to a global audience through various social media platforms. My role involves developing and executing targeted social media campaigns aimed at engaging prospective international students by sharing personal experiences, insights into campus life, and academic opportunities.
I create and distribute compelling multimedia content, including photos, videos, and creative designs, to spark interest and drive engagement among international audiences.
Additionally, I manage the social media accounts for Conestoga International, addressing inquiries, comments, and messages promptly and professionally. I actively monitor social media analytics to measure campaign effectiveness and refine strategies to maximize reach.
My participation in the Unibuddy application allows me to directly interact with prospective students, providing them with valuable insights and support. My efforts also extend to representing the Indian student community in seminars with consulates, where I utilize my strong interpersonal skills and cultural sensitivity to enhance communication and marketing strategies effectively.